We are living in the information age. Studies by global researcher Forrester, show that almost 93% of all internet traffic comes from a search engine. Of that search engine traffic, 65%-80% of traffic is commanded by Google. Their ranking process is a mystery but designed to be intuitive.
Search engine results pages (SERPS) are dedicated to delivering content to users based on the intent of that user search. As ideas and events evolve over the world so do these algorithms. SERPS are increasingly efficient at delivering the right content for the right search. Delivering your message to your customers by having it show up in the right search will require an understanding of user intent.
Consider that roughly 75% of users do not scroll beyond the first page when they are searching for anything online. While 81% of businesses consider their blogs to be the most critical SEO asset, they are overlooking thousands of factors that search engines are considering. The web is also evolving with new generations of users. Billions of voice searches are happening around the globe across all devices, and this number will continue to increase. How will your consumer’s intent change with a voice search vs a written search? The answer might surprise you.